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Jayne Hallock
June 14th, 2017

Every business worries about it these days.  Some lose sleep over it. All across the globe, in every industry,  people are anxious that one fateful day, they’ll see their company name on TV.

They fear that sickening feeling of hearing their business discussed on CNN, for all the wrong reasons.  Finally getting great free PR…for having a massive security breach.

Don't let it happen to you.

Trust, broken.  Market share, lost. Competitors gloating and profits plummeting.

How to avoid this? What can smart enterprises do to keep from becoming the evening news?

You think you have done everything right. You’ve got a strong DMZ, secure web, VPNs, firewalls, rules-based authentication and passwords. That’s enough to keep most companies secure, right?


Those days are long gone, thanks to all the devices out there in the world and more importantly – in the pockets of your employees. Passwords, VPNs and firewalls aren’t enough any more to keep your business secure. You need strong, vigilant, experienced management of all your employees and customers’ logins, anywhere and on any device they use to access your systems.

This is why three little letters are popping up more often these days: IAM. Identity and access management (IAM) is now at the forefront of protecting your customers, data, privacy, employees and more.

Here are five reasons why you need to rethink your IAM strategy for the rest of this year….(scroll for more)

1. Growing pains: You can’t drive business growth without protecting customer data

People often say that the one constant in business is change.

But there is another constant: driving business growth. In the 21st century, driving business growth means broadening ecosystems and revenue streams while becoming more responsive and agile. Doing this requires a digital transformation of internal processes and customer engagement. With all that comes a whole slew of new concerns about the security and confidentiality of data. Managing identity as part of a security posture that was designed in the 20th century just won’t cut it.monitor-1307227_1920

2. Big, really big data: You can’t turn unstructured data into insights without controlled access

Today, data is just relentless. It’s piling up in gigabytes by the minute and there are important insights buried in it. Insights you need for a true competitive advantage. The problem is that so many more people want access to that data for analysis, much of which is private or confidential.

Many of those who have legitimate reasons to get to it include supply chain partners, systems integrators, data science consultants and so on. Role-based authentication based on business rules is not equipped to handle this influx of external and internal data access demands.

3. Are you experienced? You can’t transform the customer experience without managing identities

Success in business rests squarely on how customers perceive their interactions and engagement with you. Customers just don’t pop into a store or online to buy things anymore. First, they do research and read blogs. They save products and services they like in lists.

They create profiles and provide information like social security numbers to make transactions easier. They also might have multiple profiles depending on your business, such as an insurance policy and a checking account. This requires more than normal identity management; customization and recognition are involved.

4: Nowhere to brake: You can’t accelerate your digital business without protecting your data and assets

Businesses that aren’t digital by now are businesses that will be left in a dust of paper trails and on-premises, disparate software. Digital transformation is on everyone’s minds because turning everything from consumer engagement to legacy systems into an online or mobile experience is how business should be done.

And without documentation or files that can be stored somewhere safely or old systems that only administrators can access or even a guard watching over a server room, there have to be other ways of protecting your data and assets. Not only that, but the protection has to be quick, clean and trusted. Passwords and keys are not the way to achieve this.

5. Mobility madness: You can’t embrace mobile without controlling access to your apps

Sales agreements, driver license renewals, prescription refills, field service operations, business reporting–there are apps for all that and so much more. Success in business requires offering customers and employees apps for doing business, doing their jobs, tracking issues and recording transactions.

However, these apps aren’t free-for-all fun and games. They are serious applications of business roles, functions and processes and, as such, need to be as protected like jewelry in a safety deposit box. Identity and access management really is the only way to earn the trust of your users. But, because there are so many platforms and channels involved, again a few business rules or a user ID and password are woefully inadequate.

URGENT: You Need To Learn More About IAM

IAM is essential for today’s business and digital transformation. The perimeters everyone created in the 1990s and 2000s are gone. Long, long gone.

Now you have more than employees, visitors, customers and contractors. You have joiners, movers, leavers, attesters and self-servers. Your treatment of applications, data, endpoint and network access must be unified and IAM is the way. The trick is to update your IAM so it can handle everything.

To find out more about how business trends are affecting IAM and the ways to address them,  you need to watch “Top Trends Impacting IAM” right now.

It’s our free, on-demand webinar featuring guest speaker, Andras Cser, VP and Principal Analyst for Forrester; Bob Jamieson, CISO of Mallinckrodt Pharmaceuticals and our own EVP, Shawn Keve of Simeio.